Disney Epcot: a hypothetical social media plan.

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In this week’s assignment we were asked to plan the hypothetical posts for Disney’s Epcot social media pages. Like most people out there, I am a huge Disney fan and love the overall brand. I have only been to Disney World once, but being a fan of travel Epcot was especially exciting for me to visit.

This post just focuses on Disney Epcot’s Facebook and Twitter channels for the month of April, 2016. As I have been learning in my class, one of the most important things for a social media planner is understanding the brand that you are working with. For those of you that are unaware, Disney Epcot was established in 1982. When I went to their website I fell in love with the idea behind Epcot. They describe it here in saying, “Explore exciting attractions, enchanting international pavilions, award-winning fireworks and seasonal special events. Celebrating the human spirit, Epcot has 2 distinct realms: Future World, which features technological innovations, and World Showcase, which shares with Guests the culture and cuisine of 11 countries: Mexico, Norway, China, Germany, Italy, the United States, Japan, Morocco, France, United Kingdom and Canada.”  If you ever want to learn about the history of company, Disney has a fascinating one. If you want a more in depth perspective, check out this video about Epcot on Walt Disney’s ABC television show.

In order to research for this assignment, the first thing that I did was look up events on Disney Epcot’s Calendar. It won’t surprise you to hear that Disney has everyday planned down to the hour. This continuity is great for a social media planner, but it can make things difficult to keep things fresh.

This month our goal is to drive our guests to the Epcot Flower and Garden Festival, as well as promoting new and upcoming attractions.

Friday, April 1:

FB: This April 1st give yourself a nice surprise by visiting Disney Epcot’s Flower and Garden Festival. #Epcot2016 #flowers #aprilfools

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Twitter: #Don’t be a fool this April 1st and come visit our Disney Epcot’s Flower and Garden Festival! #Epcot2016 #flowers #aprilfools

Saturday, April 2:

FB: It’s a Whole New World here at Disney Epcot. See Jasmine and Aladdin at our Moroccan Marketplace today! #Epcot2016 #worldshowcase

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 Twitter: We can show you the world at Disney Epcot World Showcase. Meet Jasmine and Aladdin in Morocco. #Epcot2016 #worldshowcase

Sunday, April 3:

FB: You say you want a revolution?  Well then bang you head to the very best of British rock music at Disney Epcot. #Epot2016 #britishrock

Twitter: People are talkin bout their generation! #Epcot2016 #britishrock

Monday, April 4:

FB: The future is now at Epcot. Discover how Walt Disney’s desire to shape a better tomorrow led to the creation of Epcot on this 4-hour walking tour. #Epcot2016 #futureisnow #imagineering

Twitter: Lets imagine the future together! #Epcot2016 #futureisnow #imagineering

Tuesday, April 5:

FB: Dig deeper into the magic of nature by signing up for a guided tour—pick from Gardens of the World, English Tea Garden and Behind the Seeds. #Epcot2016 #gardens #flowers

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Twitter: Have a green thumb? Take a tour of Gardens of the World! #Epcot2016 #gardens #flowers

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Wednesday, April 6:

FB: Be a princess for a day by dining at the Akershus Royal Banquet Hall! Experience a royal feast with your favorite Disney characters. #Epcot2016 #food #disneyprincess

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Twitter: Do you know a princess? Bring your little princess to Disney Epcot’s Akerhus Royal Banquet Hall! #Epcot2016 #food #disneyprincess #storybookmoment

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Thursday, April 7:

FB: Just because it is spring doesn’t mean we can’t see Frozen. At Epcot International Flower and Garden Festival you can see Elsa and Anna in full bloom at the Norway Pavilion. #Epcot2016 #frozen

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Twitter: Spring is in the air and even snow queen are getting in on the fun. #Epcot2016 #flowers #frozen

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Friday, April 8:

FB: Baymax wants to give you a hug at the Epcot Character Spot! You can now explore Hiro’s workshop from Pixar’s Big Hero 6. #Epcot2016 #bighero6

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Twitter: Are you satisfied with your care? #Epcot2016 #bighero66d22ee72d2666d3018cec9f53591cb43

Saturday, April 9:

FB: Dance the night away with our legendary musical guest, The Guess Who,  at the Garden Rocks Concert Series at Epcot.

Twitter: Guess who is coming to Disney Epcot? #Epcot2016 #rock&roll #theguesswho

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Sunday, April 10:

FB: Happy National Sibling Day! We can’t wait for you to meet our two favorite sisters, Elsa and Anna, when our Frozen Ever After exhibit opens! #Epcot2016 #Frozen #nationalsiblingday

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Twitter: Happy National Sibling Day! Bring your sibling to Disney’s Epcot! #Epcot2016 #nationalsiblingday

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Monday, April 11:

FB: Feel like an adventure down a rabbit hole? Stroll an English garden and spend some time with Alice in the United Kingdom showcase in Epcot. #Epcot2016 #wonderland

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Twitter: Have a wonderful day with Alice when tells you of her adventures in Wonderland. #Epcot2016 #wonderland

 Tuesday, April 12:

FB: There is nothing like outdoor dining on a warm, spring day. During our Flower and Garden festival enjoy outdoor kitchens with gourmet food from around the world. These marketplaces dishes will be available as snack credits. For more info check out our Disney Dining Plan.

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 Twitter: Yummy food awaits you at our outdoor kitchens. #Epcot2016 #foodie

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Wednesday, April 13:

FB: A dream is a wish your heart makes at the Disney Epcot Flower and Garden Festival. Come see Cinderella and Prince Charming at the France Pavillion. #Epcot2016 #cinderella

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 Twitter: You have to come before the clock strikes midnight to see our Cinderella topiaries. #Epcot2016 #cinderella #flowers

 Thursday, April 14:

FB: We have had some amazing Flower and Garden Festival pavilions at past events. Look at our Fantasia Topiary from the year 2000. Talk about Throw Back Thursdays. #Epcot2016 #gardens #tbt

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Twitter: Fantasia will always bee the ultimate flower fest. #Epcot2016 #flowers #tbt

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FB: Before you awaken your dark side at the Star Wars Half Marathon, check out Epcot’s own millennium falcon by taking a tour at Spaceship Earth. #Epcot2016 #starwars #starwarshalfmarathon

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 Twitter: Come explore galaxies far, far away at Epcot’s Mission: Space. #Epcot2016 #forceawkens #starwarshalfmarathon

Friday, April 15:

FB: The inaugural Star Wars Half Marathon weekend kicks off at Disney’s Epcot today. May the force be with you! #Epcot2016 ##starwarshalfmarathon

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Twitter: “Uuuuuuur Ahhhhrrrr Uhrrr Ahhhrrr.” –Chewbaca #Epcot2016 ##starwarshalfmarathon

Star Wars Half Marathon Weekend Makes Its Intergalactic Arrival at Disneyland Resort in 2015

Saturday, April 16:

FB: Will you fight for the light or the dark side? Decide your alliance at The Ultimate Darth Vader Challenge that starts right here at Epcot. Runners who run both the 10k on Saturday and the half-marathon on Sunday will receive Dark Side Challenge Finisher Medal. May the force be with you! #Epcot2016 #darksidechallenge

 

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Twitter: “You don’t know the power of the dark side.” –Darth Vader #Epcot2016 #darksidechallenge

Sunday, April 17:

FB: Face the Galactic Empire’s Sith, Darth Vader at Epcot today. The force and the magic of Disney can not be contained today. Experiences surprises, on course entertainment, and a finale of intergalactic proportions. #Epcot2016 #starwarshalfmarathoncnrgqqjuyaamitj

 Twitter: “Do or Do not. There is no try.”- Yoda #Epcot2016 #starwarshalfmarathon

 

Monday, April 18:

FB: Bring your children to the Music Garden Melodies Playground. The interactive garden has chimes, drums, and xylophones all amongst an amazing outdoor playground. You can also see the Fab Five topiary featuring Mickey, Minnie, Goofy, Pluto, and Donald. #Epcot2016 #flowers #music

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Twitter: Play with Mickey in his musical garden! #Epcot2016 #mickeymouse #garden

Tuesday, April 19:

FB: Mushu would love to meet our Bromeliad Dragon at the China pavilion at Epcot. Come see all of our pavilions to see all the beauty of the Garden and Flower Festival. You can meet Mulan there as well! #Epcot2016 #Garden #Flower

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Twitter: The flower that blooms in adversity is the most rare and beautiful of all.-Mulan #Epcot2016 #Garden #Flower

Wednesday, April 20:

FB: Race with Lightning McQueen at Cactus Road Rally during Epcot’s Garden and Flower Festival. #Epcot2016 #Garden #Testtrack

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 Twitter: Don’t get caught in Cactus Road Rally. Those needles are sharp! #Epcot2016 #Garden #Testtrack

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Thursday, April 21:

 FB: Have a romantic date night touring Disney Epcot’s illuminated Gardens. You will see all of Disney’s great love stories in full bloom under the light of the moon. #Epcot2016 #gardens #flowers

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 Twitter: Stop and smell the roses by touring our illuminated gardens. #Epcot2016 #gardens #flowers

Friday, April 22:

FB: Go on a weekend shopping spree at the Epcot Flower and Garden Festival. Mechandise is located around the World Showcase as well as at the Festival Center. To get a look at all of the fun and unique merchandise offered take a look at the video below.

Twitter: Free the gnomes by buying all the Disney gardening merchandise here! #Epcot2016 #Garden #freethegnomes

FB: Celebrate Earth Day at the Epcot International Flower and Garden Festival. Our friends are waiting for you! #Epcot2016 #EarthDay

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Twitter: Why not celebrate Earth day by taking our Behind the Seeds Tour? #Epcot2016 #Earthday

Saturday, April 23:

FB: At Disney Epcot we love to the history and ingenuity of earth. What better way to celebrate this than with fireworks? Spend time with us on your Saturday night and see this amazing spectacle of lights. Our Reflections of Earth is a one of a kind experience. Get your fast pass to the show here.

 Twitter: Storytelling and Fireworks makes for epic Saturday nights.  #Epcot2016 #fireworks

 

Sunday, April 24:

FB: Be our Guest at the Chefs de France located in the French Showcase. After having a lovely afternoon with Belle, top your evening off with cuisine that is simply Bon Appetit. Who says you have to be in Paris to experience fine dining? #Epcot2016 #foodieles-chefs-de-france

Twitter: Be our Guest at Chefs de France. #Epcot2016 #foodie

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Monday, April 25:

FB: Start your Monday off with a fun scavenger hunt! You and your little ones can print off this map and explore all the topiaries featured at the Flower and Garden Festival here at Epcot. #Epcot2016 #explore

 Twitter: I spy with my little eye…Find out at the Flower and Garden Festival! #Epcot2016 #explorea49c18ac85af5502735ef5c059417bdb

Tuesday, April 26:

FB: Want to travel the world? Destinations untold await you here at the Epcot World Showcase. Mulan, Belle, Cinderella, Snow White, Aladdin, and so many more of our Disney characters can’t wait to meet you. #Epcot2016 #worldshowcase

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Twitter: Disney is truly an international community. #Epcot2016 #worldshowcase

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Wednesday, April 27:

FB: Have you ever wanted to time Travel? You can today be going to see the Sbandieratori Di Sansepolcro at Epcot. This is a flag throwing extravaganza that dates back to the Italian Renaissance. #Epcot2016 #worldshowcase #italy

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Twitter: This is not your average game of capture the flag. #Epcot2016 #worldshowcase #italymaxresdefault1

Thursday, April 28:

FB: It’s just not a garden without a few butterflies fluttering around. That’s why the Flower and Garden Festival has their very own butterfly garden. Butterflies On the Go allows visitors to see butterflies of ten different species. If you stand really still they might even land on you! #Epcot2016 #butterflies #flowers

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Twitter: Fly with Tinker Bell and her butterfly friends at Epcot! #Epcot2016 #butterflies #flowers

Saturday, April 29:

FB: We have some freshly picked music for you at Garden Rocks Concert Series. Tonight come see our new musical act, Georgia Satellite. Get your grove on during the Flower and Garden Festival at Disney Epcot. #Epcot2016 #music #garden

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Twitter: Nobody knows music and dancing like Disney. See are Garden Rocks Concert Series to prove it. #Epcot2016 #music #garden

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Sunday, April 30:

FB: Floating Gardens are another unique feature found at the Flower and Garden Festival at Epcot. They have over 225 mini gardens that float around in the water.

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Twitter: Bring your true love and see the floating gardens at Epcot. #Epcot2016 #flowers

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And we are out…

I would like to reiterate that this is my hypothetical social media plan for Disney Epcot. Excuse me while I take this call from Disney corporate haha.

All joking aside, this was quite a learning experience for me. Making a social media plan for an entire month is a challenge. Keeping content fresh, lively, and engaged is key for any social media planner. Even if the month is entirely strategized, we may have to go off book depending on what is happening that current day.

 

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